Next, do research about your idea. For example, if you’re looking at being a Silver or a Platinum, research and learn all you can about the aspects of being that person and what it takes to get there. Study your business; study the market.
Look at the pitfalls. Look at the negative things. Look at everything. Because that’s how you make a firm decision of what you really want to do with your life. It doesn’t matter what it is, whether you’re buying a franchise for an auto parts store or you’re going to be a Royal Crown Diamond; it’s the same principle.
What empowers us to build a business? What enables us to be successful? Changing our paradigm, changing our belief system, changing how we see ourselves! Do I see myself being successful, or do I see myself going down to the welfare office and getting food stamps? I can change my outcome by changing how I see myself.
Some would say it’s fear that keeps us from doing this, and I say, no, it’s not fear. I’ve heard people say the greatest fear is public speaking. If that were true, I wouldn’t be up here on this stage. Public speaking is not the greatest fear. You know what the greatest fear is? It’s taking the risk to change your paradigm.